GLOSSARY

DESCRIPTION: What type of item do you need the quote for? (book, brochure, catalog)

QUANTITY: How many of the above item do you need. It is a good idea to bracket your quote up, as the unit pricing is more favorable once you are on press and running.

NUMBER OF PAGES: How many pages does your book or brochure have? This is different from how many sheets of paper. For an "apples to apples" and easy to quote them it is best to always deal in page count and not sheet count for a given item.

TRIM SIZE FOLDED: What is the size of your final piece once folded. (Example: if you fold a letter to fit an envelope, the folded size is the "trim size folded=3 2/3 x 8 1/2" verses the flat size of the letter you started with of 8 1/2 x 11").

FLAT/SPREAD SIZE: This is the flat and trimmed size of your piece before folding. (Example: and 8 1/2 x 11" 4 page brochure spread out as a 2 page "spread" would be 17 x 11 ") NOTE: IN PRINTING THE WIDTH IS ALWAYS THE FIRST DIMENSION GIVEN.

TEXT STOCK: The paper you require for the inside of your periodical. If there were not a separate cover, then would be the stock for the entire piece (i.e. a "self cover")

COVER STOCK: This is the paper you require for the outside 4 pages of your periodical, providing that it is different from the text. If it is not, then your piece is a "self cover".

TEXT INK: The ink you require for the inside of your piece. This is described by the number of inks you require and the two numbers used are separated by a slash sign /. If the front of your piece has 4 colors and the back has 1, then your piece would be described as 4/1 or "four over one". There are 2 main kinds of inks, CMYK (cyan, magenta, yellow and black) for process printing, such as color photos and Pantone inks also known as spot color, such as PMS # 187. PMS stands for Pantone Matching System. This a universal system to pick the same color every time. (Note: always count on a slight variation of color from paper to paper and press to press.

COVER INK: As above, but for the cover portion, if different from the text.

COVERAGE %: The amount of ink on the page. Always let your printer know if there are large solid areas of 100% ink on a job and the overall ink coverage. It better allows the printer to place your job on the appropriate press.

BLEEDS: A bleed occurs when your design allows the ink to print to the very edge of the paper. If your bleed on one side goes completely across the side from top to bottom, that would be 3 bleeds and not one. The reason for this is due to the fact that you would then also be "bleeding to the top and bottom.

CAMERA READY ART: This is art on board or paper output that can be photographed. If there is more than one color, they should be separated to different boards or sheets. A composite of your separations should also be included as a guide for stripping of the film for press. Photographs should not be included within the camera-ready art, but photographed as "half tones" in a separate process.

COMPOSED FILM: This is film that is ready to be "stripped" (pieced) together with other pieces of composed film in order to then have "plate ready" film. It is the plate ready film that is used to "burn" or make the plates to print with.

OUTPUT READY DISK: A disk that is complete and does not require any further production other then to "rip" (the conversion from digital to analog) to film. This disk should also contain a folder for all of your images and another for your fonts used.

SCANS FROM TRANSPARANCIES: Scanning is the process that records your images as a digital file from a transparency (35mm, 2 1/4" or larger).

REFLECTIVES: A print made from your original photographic negative.

HALF TONES: A black and white photo shot with a camera with a honeycombed lens or scanned, that recreates your image as a series of dots required in printing.

SET TYPE: To chose the appropriate font (typeface) and type your copy and laying it out on the page.

DESIGN: Combining your type, images, colors logo and other items into a finished eye pleasing piece for output of film.

OUTPUT FILM: To rip your digital files and recreate your art as final film.

BLUELINES: A contact proof from the film used to verify that the film is correct. The word comes from the blue paper used, although other colors are occasionally available.

COLOR KEY: A contact proof from the film made from acetate. There is one sheet per process color, which is overlaid with each other to verify that your color film, is correct. Process or CMYK colors are generally all that is available. The benefit of this type of color proofing system is cost. It is accurate on most things, but the color on a match print is more accurate. If color is not 100% critical and cost is than this is the proofing system for your piece.

MATCHPRINT: A multiple piece of contact proofing that is pieced together and laminated as a single piece. This is the most accurate proofing method; especially where color is a critical factor, such as in skin tones for a cosmetics brochure.

DIE SCORE OR CUT: To die score a piece is to make a "steel rule" die, which is composed of thin pieces of steel that will be used to stamp a line or rule where your piece needs to fold. This action compresses the paper and allows for ease of folding and prevents cracking. 100# gloss book and heavier, especially where there is "cross over art" (ink going from one panel to the next), especially on the spine (outer edge). To die cut is to create a steel rule die and to cut like a cookie your, your piece. The most common example of this is a "presentation folder with pocket". The glue flap that is used on the pocket, as well as the pocket and the slit cut to hold a business card are examples of die cutting.

FOLD TYPE: The type of fold you require in order to finish your piece. A letter fold is a paper folded in thirds with each end folding towards the center. A "z" fold differs in that one third of the sheet folds to the front and the other to the rear and so on.

SADDLE STITCH: Two staples added to the center of the piece on the fold line, with the head of the staple on the outside of the folded piece.

PERFECT BIND: A squared off edge, with scored hinges for ease of opening and glued in pages define this type of bindery. An example would be your standard "pocket" or "soft cover" book, as opposed to a "case bind" which is hard cover binding.

PERFORATE: To perforate or die score in holes that allow one to cleanly remove a coupon or page from the piece with ease and not destroy the piece. If the perforation goes from top to bottom, that is a vertical perforation. If from side to side, it is a horizontal perforation.

HOLES: Punching or die scoring holes in the piece to allow for binder or other use.

FOIL: To foil stamp create a stamping tool, known as a die and stamping a material onto the paper. The material usually is seen as metallic gold or silver, but can come as enamel colors as well. If the foil touches nearby ink on the piece or is raised by embossing, it is referred to as "registering".

EMBOSS: To create a die and stamp the paper from the rear in order to create a raised effect. De-bossing would stamp the paper from the front in order to create a sunken effect. If the embossing or de-bossing does not touch ink or a foil, then it is referred to as "blind" embossing. Should it touch ink, or have a foil on top of it, this is referred to as "registered" embossing or de-bossing.