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Our design strategy is to create
design integrity. Design that speaks for itself and
does what it is supposed to do--sell. Many firms design
well but can't produce a product that works in every
market. We keep our ear to the ground when it comes
to cutting edge design, and with our diverse client
base, we run the gamut of design approaches. We offer
sound creative advice about print media that helps you
win in the business world!
5 Steps towards Creativity
| 1. Investigation
is key to each new project. Establishing the target
audience and defining the scope of the project are
the bases for development. Marketing trends and
lines of business are reviewed. Strategies and challenges
that will enhance the project are defined. |
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| 2. Planning and Development
lay the groundwork for the new project. Special
marketing, photography, copywriting, binding, and
paper choices are discussed. Budgeting and a time
line of each project phase define expectations and
restraints. |
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| 3. Design is the
process of developing ideas and creating visual
solutions. Design concepts are reviewed and explored,
and visual comps are presented to the customer.
Choices are made and refinements are decided. Our
proofing staff reviews copy for errors, and our
color specialists review all photography for quality.
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| 4. Prepress is the
process of preparing the approved design for production.
A final color match print is generated and final
proofing is done. Special finishing is checked to
ensure all specs are properly detailed. |
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| 5. Production is
the printing and binding of the completed design.
Final color match comps, final proofing, and supervision
at the press are coordinated, and on-time delivery
completes the process. |
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| Summary The
result is a fine, custom-designed marketing tool
that perfectly represents your objectives. At Hudson
Printing and Graphic Design, we use only industry
standard processes and state-of-the-art equipment
to complete each project in a timely and
professional fashion. |
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Company Culture
Our Creativity
